Overview.
Yade is France's first solution-oriented lingerie brand, developing sensorial and effective products designed to reveal your self-confidence. Since 2018, Yade's ambition has been to revolutionize the lingerie sector, offering women sustainable, quality products, thought and developed to last and fight against programmed obsolescence.
Challenge.
Yade was encountering a big discrepancy between her Instagram account and her website. On the networks, they had a lot of authentic photo and video content, while their site had a lot of text and only a few static images. The problem was that this discrepancy led to a loss of authenticity and customer trust in the site.
Solutions.
In this context, Yade chose to use JOIN Stories to integrate the visual codes of social networks directly into its website. The brand now offers high-impact video content that facilitates the act of buying. Yade emphasizes the fact that 90% of its traffic comes from mobile, so being able to bring a mobile-optimized experience that visitors are used to, directly to the site, made all the difference.
Results.
As soon as Yade started using JOIN Stories, the brand saw an increase in the add-to-cart rate of over 28%. Overall, they've seen an increase of over 9% on the conversion rate on their flagship products. What's more, the solution allows them to see real-time activity on each story and widget, to fully understand the results of each element, enabling them to optimize on a personalized and consistent basis.
Boost your audience's engagement.
Discover JOIN Stories and integrate Web Stories on your communication media.