Overview.
In Veepee's internal communications department, many messages are conceived, drafted and sent to employees every day via various internal communication channels. The sheer volume and importance of these messages poses particular challenges.
Challenge.
For the internal communications managers at Veepee, it was difficult to analyze the impact of their communications. The team needed a tool that would enable them to collect data and performance indicators. What's more, because of their hybrid working environment, they wanted to offer a more visual, dynamic and impactful communications alternative, and therefore more effective to consume, especially for remote employees.
Solutions.
Faced with these two challenges, the Veepee team chose JOIN because of its web story format, which is particularly in tune and coherent with the Veepee universe and DNA: digital, creative and resolutely up to date. JOIN's analytical tools enabled them to identify best practices, areas for improvement and the subjects that generate the most and least interest.
Results.
From the very first month of launch, they saw that this new format brought a real breath of fresh air to their communications. Very quickly, they were able to observe very positive results: +75% completion rate for stories. Stories with an event theme have been a great success, and are much appreciated by employees. They generate engagement thanks to their novelty. Web stories have also enabled us to get closer to our employees, by allowing them to express their opinions on a variety of subjects, thus breaking down the screen barrier.
Boost your audience's engagement.
Discover JOIN Stories and integrate Web Stories on your communication media.