Customer
Use case
E-commerce
Industry
Beauty
Platform
Shopify
Page
Tutorials
CASE STUDY

Ruka achieves a 12% click-through rate thanks to Web Stories.

61%
visibility rate
12%
click-through rate
72%
completion rate
Ruka Hair
Oli Gill
Head of Digital

"JOIN has enabled us to convey more authenticity to our customers. Thanks to our Web Stories tutorials, we can show the detail of each product and reassure our consumers. "

Overview.

Ruka represents the fruit of the labor of all black women who have preserved the beauty and joy of their hair. Ruka Hair is a celebration of their versatility and capacity for transformation. Together, Ruka Hair and its customers write their origin story and hope to continue it.

Challenge.

Ruka Hair was faced with a unique challenge: to provide clear, authentic examples of use for their versatile products, while helping customers find the right product for them. An integrated solution to their website was needed to show the differences between each of their products and their application.

Ruka Hair

Solutions.

To showcase their products in an authentic and explanatory way, Ruka Hair integrated Web Stories on their site. These tutorials, created by real customers of the brand, showcased the multiple uses of the products as well as the differences between each of them.

Ruka Hair

Results.

By integrating Web Stories on their website, Ruka Hair achieved a 61% visibility rate for their Stories, as well as a 12% click-through rate on them. With a 72% completion rate, their content enjoys high visibility and notable success with visitors to their site.

Ruka Hair

Boost your audience's engagement.

Discover JOIN Stories and integrate Web Stories on your communication media.