Overview.
Kelly, aka Loly, after building a community around natural hair, founded Les Secrets de Loly. Her mission: to sublimate textured hair with quality natural products, filling a gap in the hair industry. This brand is the embodiment of passion, authenticity and the desire to inform and educate an ever-growing public.
Challenge.
Les Secrets de Loly had a two-fold challenge: to make their site more human by integrating the social networking experience, and to simplify product selection. By offering different hair routines, it was necessary to find a solution to quickly educate and direct customers according to their unique needs.
Solutions.
To solve these challenges, Les Secrets de Loly has integrated Web Stories on its site: "Which product to choose" guides customers in their selection, a "Q&A" answers recurring questions in a lively way, and "Its DNA" on each product sheet highlights the natural composition, thus reducing the disincentive to buy.
Results.
The integration of Web Stories on their site has been successful, with 89% visibility and a 10% click-through rate on them. An 81% completion rate underscores their appeal and success among site visitors, reinforcing their engagement.
Boost your audience's engagement.
Discover JOIN Stories and integrate Web Stories on your communication media.