Overview.
Founder Laureen Schein's personal experience and research into best practices for curly hair led her to create an advice page on Instagram in 2017. Then, to accompany her readers even further, she created the online boutique La Belle Boucle, first showcasing her favorite products, and then also offering her own products. The brand's aim? To help all those with wavy, curly, frizzy and frizzy hair to sublimate and embrace their natural texture!
Challenge.
During a redesign of their site, La Belle Boucle aspired to extend the Instagram experience onto its website. The brand, born of social networks, maintains a close link with these formats. Their community is highly engaged and generates an enormous amount of UGC content, which they were finding difficult to integrate on their site. In particular, the brand was encountering a technical problem, as it was too complex to bring this Story format directly onto the site. Among their challenges, they wanted to remove disincentives to purchase by providing more guidance to customers through "how to use" Web Stories.
Solutions.
JOIN's Web Stories solution met all the brand's needs. Web Stories make it possible to integrate content from the networks, in the same format, directly into the site, without slowing it down and without technical complications. La Belle Boucle was able to bring its lively, engaged network community directly onto its site. What's more, it enabled them to remove disincentives to purchase, highlighting the authenticity, content of Laureen, La Belle Boucle's founder, via an immersive and dynamic format.
Results.
Web Stories have been a resounding success for La Belle Boucle. The brand's audience, already accustomed to this type of social network content and highly engaged, greatly appreciated the Web Stories: they had a 95% completion rate, one of JOIN's highest. And it's not just views: the audience is also highly engaged, with a 12% engagement rate and 18% click-through rate! Web Stories are now integrated on a large proportion of their product sheets, as well as on their home page.
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Discover JOIN Stories and integrate Web Stories on your communication media.