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Overview.
Circle is an e-commerce brand of high-quality, eco-responsible sportswear. Realizing that more and more playing fields are polluted, and that sportswear is almost all made on the other side of the world and from petroleum, Circle's founder wanted to address these issues by creating his eco-responsible, Made in France brand in 2020.
Challenge.
For a multitude of e-tailers, this means reassuring visitors and bringing the raw authenticity of social networks back to the website. For athleisure, this reassurance requirement is all the more important as these are highly functional garments. Circle was faced with a real challenge in terms of reassurance, highlighting the materials and performance of its garments.
Solutions.
Circle chose to integrate Web Stories into the product sheets of their 5 best-selling products. The Stories, with their native network and mobile-first format, made it possible to show the details of the garments and their performance in sporting conditions. We helped them set up an A/B test to measure the concrete impact of Web Stories on their business.
Results.
One month after implementing the A/B test, we looked at the results, which were conclusive: +77% conversion rate on pages with Web Stories. Circle didn't hesitate to deploy them on other products. You can now find JOIN Web Stories on all Circle product pages.
Boost your audience's engagement.
Discover JOIN Stories and integrate Web Stories on your communication media.