Overview.
Boku, founded in 2022, is revolutionizing the toilet experience by converting our standard models into Japanese toilets. The company stands out for its ecological commitment, preventing deforestation and raising awareness of the toilet paper issue. With a playful and innovative approach, Boku encourages a change in behavior while offering a unique experience, reinventing our approach to everyday needs.
Challenge.
Boku was faced with a dual challenge: on the one hand, educating consumers about this novelty was essential; on the other, reassuring buyers about the efficiency and ease of installation, thus minimizing the barrier to purchase. The balance between education and reassurance was crucial to conquering this new market.
Solutions.
Boku has risen to its challenges by integrating educational web stories on its product sheets, presenting the educational and offbeat content of founder William. This immersion brings a human dimension, helps to dispel buyer anxiety by answering all their questions, and thus reinforces their confidence to facilitate the purchase.
Results.
The JOIN solution has positioned Boku favorably in a fast-growing market. These short videos have considerably boosted visibility and visitor engagement, confirming their effectiveness in informing, captivating and building user confidence.
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