The Sticky Widget: what is it and how to use it?

Launching new features is part of the life cycle of any business, especially for those offering online services.

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Features are what will allow customers to make the most of a tool. It can be something as simple as a new CTA button format, or as complex as a new widget.

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At JOIN, we see each new feature as an opportunity to meet our customers' needs even better, but also to anticipate market trends, to give our users an advantage.

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For the development of new features, we follow a careful process. Each of our new features deserves an exhaustive content to explain its use, highlight its advantages and its different use cases.

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Today we are going to tell you about a feature we are very proud of and that will surely surprise you with its versatility: the Sticky Widget!

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We explain everything, starting with the beginning: what is the Sticky Widget?

What is the Sticky Widget? 

If you're a JOIN customer, you're already familiar with our widgets: stories in a variety of formats that can be inserted on any page of your site. 

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The Sticky Widget completes this collection. It is a new widget format that allows you to highlight web stories without cluttering your pages!

The Sticky Widget can be inserted at the bottom, at the corner of the pages, on the right or on the left. It's up to you. This widget offers a preview of the content and remains in a minimized format until the visitor clicks on it: at that moment the widget opens and the visitor can browse all the slides.

Why this feature? 

We like to aim higher and offer innovative content formats. 

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When developing a new feature at JOIN, we always follow the same process to ensure that each project is relevant. 

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This process includes market benchmarks, conversations with our clients during which we take note of their feedback, needs and issues. 

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One issue that always comes up with our clients is the lack of a "human" side to their sites. Consumers are demanding more authenticity from brands every day. On their side, e-commerce brands are also looking for a way to feel closer to their customers. 

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The Sticky Widget opens new doors for the humanization of a site. Thanks to the Sticky Widget, it is possible to add video content to written content. A spontaneous and authentic content, with little editing, without taking up space on the page. The Sticky Widget therefore offers the possibility of adding complementary content, and therefore of bringing more value to the visitors of a site.

That's not the only advantage of the Sticky Widget: this format is enormously versatile and can meet a myriad of needs.

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Use the Sticky Widget on the home page

Your home page is a place where a lot of information is gathered. It is the gateway to your potential customers, so it is important that it allows them to understand who you are, the particularity of your offer, your personality... in short, everything that you consider essential. 

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In this sense, it is difficult to add ephemeral content to the home page. Today, you want to highlight your sales or a little word from the founders, but tomorrow you may need to get another message across.

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How to add and remove content from the home page without overloading it and without having to go through web development every time? An effective solution is the Sticky Widget. 

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Let's look at some possible use cases:

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Welcome visitors to your site

Create a web story where you welcome your customers. You can do this in several ways: record a video to talk to them in person and show them one of the faces behind your brand or create a video trailer where you highlight your brand personality and products.

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Announce news

You have a new collection coming out? A limited offer? A product exclusively for the Christmas season? It's information that interests your customers but is temporary. Use a Sticky Widget to highlight this information and be sure your customers won't miss it.

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Highlight your values

The values and commitments of brands are subjects that interest more and more the new generations and that play an important role in their purchasing decisions. And yet, most brands put this information at the bottom of the website, in a section like "Our values". 

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Your values are what makes your brand come alive, what forms your DNA and above all, one of the things that differentiates you from your competition! Put them forward on your home page with the help of a Sticky Widget.

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Use the Sticky Widget on product sheets 

The Sticky Widget is ideal for product sheets. Information is essential, but the visitor can quickly feel overwhelmed if he receives too much information at the same time.

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The Sticky Widget is a discreet format, it stays in its corner until we are ready to consult it. It offers the option to give more information to the visitor, but without imposing itself.

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Humanize your approach

We can't repeat it enough. It is crucial to bring humanization to your product pages through customer videos.

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The Sticky Widget allows you to do this by showing the products in action. This makes it easier to understand how these products work in real life.

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Additionally, customer videos can help build brand trust and credibility, as your site visitors can see testimonials from others who are satisfied with the product.

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Customer videos can also help reduce returns, as customers have a better understanding of what they are buying before they make the purchase.

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Finally, customer videos can also help build an emotional connection with visitors. They may feel more inclined to buy a product if they see people who look like them using and enjoying the product.

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Announce new products 

As we have already seen in the previous section, the Sticky Widget is ideal for announcing the release of new products on the home page. You can also go one step further and bring this information directly to your product pages.

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You may have added new colors to a product, new sizes to a garment or a new product to an existing collection. Communicate these new products to your customers with a Sticky Widget!

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Explain the use or highlight the particularities of your product

Perhaps your brand offers unique, handmade, environmentally friendly products, or with a particular manufacturing process. Take advantage of the Sticky Widget to bring value to your customers with this content. Their attachment to your brand will be even greater if they know more about what goes on behind the scenes.

Using the Sticky Widget on the blog 

Finally, if you have a blog, the Sticky Widget is an opportunity to bring some dynamism to this space. 

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You can use the Sticky Widget to provide a visual summary of a content (like on this page for example), to make your blog pages more mobile friendly or simply to complete the textual information with images, videos or with interactive content.  

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We hope this article has provided you with the context to understand the usefulness and relevance of the Sticky Widget. If in doubt, feel free to consult the Sticky example we provide on this page or to request a demo.