Product

JOIN reinvents the short-content video experience with its brand-new format!

Feb 20, 2024
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Three years ago, JOIN shook up the codes to enable brands to experience social networks directly on their platforms: websites and apps.

With over 140 brand customers in 25 countries and over a million views a month on our web stories, we've collected needs, listened to our customers and transformed the entire short content experience.

Today, JOIN is reinventing not just stories, but the way we consume video short content. By introducing new features and pushing the boundaries of user experience, we're redefining industry standards.

Our goal is to deliver an experience that exceeds expectations, offering your users total immersion with your content, wherever they are and on any device.

So, are you ready to see what all the fuss is about?

Summary of the article

A completely redesigned short-content video experience

To revolutionize the experience, we delved into the Stories universe of tech giants like Instagram, TikTok, but also Spotify and Telegram.

While each platform rolls out its own Stories format, we draw inspiration from them while taking into account the specific challenges of integrating on branded sites and mobile apps at JOIN. That's how we've redesigned our format to offer:

  • Innovative design: inspired by the best practices of social networks, this all-new design offers your audience an unrivalled immersive experience. We've rethought the essential components of our Stories: modernized buttons, the title of your story still positioned at the top left for optimal contextualization of your content, and a progress bar now located at the bottom of the story like on TikTok for smoother finger navigation. In addition to integrating the bottom bar, we offer your users the best tap-to-next experience to move on to the next story, just like on Instagram. This fusion of player and story experiences gives your audience the best of both social network worlds.
A new design
  • Engagement interactions inspired by iOS design: to ensure a smooth and compelling user experience, we've redesigned our interactive features, such as quizzes, polls, forms, and much more. These improvements offer a more fluid and modern Story experience, enabling us to collect more consumer feedback.

Redesigned interactions


  • Conversion optimization: thanks to our redesigned shopping button and picture-in-picture mode, we create an end-to-end, mobile-optimized shopping experience to maximize your conversions.

Ever more customizable and versatile widgets, redefining the short-content video experience

Our widgets are fully customizable, and this innovation goes far beyond anything currently on the market.

Thanks to JOIN's technology, you benefit from unlimited versatility and personalization for your brand. Our widgets offer a unique user experience, with different formats such as bubbles, squares, cards and sticky widgets, each tailored to your needs. Whether you want to boost sales, engage your audience more, or improve retention, our widgets fit you!

But what really sets our widgets apart is their versatility. With JOIN, you can have different widgets depending on the type of device your users use. For example, you can opt for the bubble widget on mobile devices and card widgets in deskstop, guaranteeing an optimal user experience on every platform.

New widgets: Bubble, Card & Sticky

We've added a brand new feature: the ability to add an animated cover to your widgets. This feature makes your widgets more dynamic and attractive to your audience, boosting engagement and interaction with your content.

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‍‍Onthe desktop, our widgets offer an even more immersive experience thanks to a cover animation on mouseover. This interactive feature allows your users to discover your content in a more intuitive and engaging way.

Animated video covers

Unrivalled speed performance with the all-new Video Player!

JOIN takes another significant step forward with the introduction of its brand new Video Player, designed from scratch to radically transform the way we consume short-content.

We've taken into account a crucial aspect of video content consumption: non-linearity. Unlike traditional approaches, our Video Player is optimized not to pre-load large quantities of video unnecessarily. Instead, it slightly pre-loads the beginning of each story sequence, considering that users do not consume Story content in the same way as YouTube video content, given that Stories are much more sequenced and conducive to rapid jumping between content.

Our reinvented Video Player is perfectly aligned with modern user expectations. It's specially designed to guarantee smooth, intuitive playback within our stories, adjusting perfectly to the everyday uses now familiar to everyone, such as "tap to next", enabling easy navigation from one Story to the next. This feature guarantees a smooth user experience, in line with today's video content consumption patterns.

Another major advantage of our Video Player is its lightness. By eliminating certain technologies included in video players designed for longer formats, we have considerably lightened our script. The result? An ultra-light Video Player that loads at lightning speed, far surpassing competing solutions that tend to be overloaded and therefore slower.

The JOIN Video Player is specially optimized for sequenced short content, guaranteeing unprecedented smooth playback of stories on the Web.

A home-made video player for short-content video

‍‍Inconclusion, welcome to a new era of short-content with JOIN. Our all-new Web Stories format offers a more immersive user experience than ever before, combining innovative design, increased engagement and optimal performance.

With features designed to boost your conversions, our Web Stories are much more than just a way to share content. They offer total immersion with your brand, across all devices, and guarantee a fluid, compelling experience for your audience.

Our fully customizable widgets offer a market-leading experience with limitless versatility for your brand. With JOIN technology, you can customize every aspect of your content to meet the specific needs of your audience, increasing engagement and interaction with your brand.

Finally, our brand-new bespoke video player guarantees unrivalled speed performance, ensuring a smooth, lightweight short video experience for your users. With Web Stories that are lighter than ever, JOIN enables you to deliver content quickly and efficiently, meeting your audience's expectations.

Don't miss the opportunity to accelerate your sales with short content!

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